As politicians fast to score brownie points, they should know that not every fast has a desirable ending, says Arundhuti Dasgupta.
Stories about the harrowing experiences of young artistes are common lore.
Inclusion has never been a straight road and stories from ancient cultures show it has always been a struggle to accord equal status to all genders and species, says Arundhuti Dasgupta.
'Through his conversation with Yama, Nachiketa helped society grapple with a bunch of knotty issues, just as many of the ongoing conflicts could do today,' says Arundhuti Dasgupta.
'There are several stories in the Mahabharata where kings drunk on their power are banished to hell.' 'The story of Krishna and Kamsa is a case in point and the Ramayana, at its very core, is a story about Rama's victory over an arrogant Ravana,' says Arundhuti Dasgupta.
Fake news, much like the golden deer in the Ramayana, is leading the world into chaos, says Arundhuti Dasgupta.
What drove Ravana, a good king, and Duryodhana, who could match Bhima on strength and valour to ruin?
Fathers and sons have had a vexed relationship throughout myth, says Arundhuti Dasgupta.
The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy.
'Clearly, no hero can become one without a loyal and unquestioning set of followers.' 'But how does one deal with them once their purpose is served?' asks Arundhuti Dasgupta.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Many scholars have suggested that the importance of the cow and her association with the pantheon grew with the growing influence of the cult of Krishna,' says Arundhuti Dasgupta.
L&T Infotech hits the refresh button, rebrands itself as LTI With a new name, colour palette and business focus, L&T Infotech looks to break free of its past
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
According personhood to the Ganga and Yamuna is probably the best way to ensure the protection of natural resources, says Arundhuti Dasgupta.
If the classical language is to live in India, its teachers and fans must separate their love for the language from that for the country or their religion, feels Arundhuti Dasgupta
Wherever you look, heroism seems to be on the retreat. Is this a modern malaise or are heroes doomed to fall, asks Arundhuti Dasgupta.
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